Health Hook Up: Self-Test Support, Prevention Support and Confirmatory Testing

Initiative Summary

Health Hook Up will provide support for gay, bisexual, trans, Two-Spirit and queer men who are engaging in HIV Self-Testing. There will be virtual support provided to assist with HIV self-testing, to link with existing care pathways for prevention/treatment of HIV and other STBBIs. This will be conducted in collaboration with other partner organizations, including Women's Health in Women's Hands and the Canadian HIV/AIDS Black, African and Caribbean Network.

Initiative Objectives and Goals

To provide additional support for people who are using HIV self-testing.

The Role of this Initiative to End the HIV Epidemic

Appropriate linkage to prevention or treatment is essential for HIV self-testing to end the HIV epidemic.

Meaningful engagement with people with lived experience

Community-Based Research Centre (CBRC) promotes the health of gay men through research and intervention development. We are inclusive of bisexual and queer men (cis and trans) and Two-Spirit people. CBRC's core pillars—community-led research, knowledge exchange, network building, and leadership development—position the organization as a thought leader, transforming ideas into actions that make a difference in our communities.

Key performance indicators

Primary target audience

Gay, bisexual, trans, Two-Spirit and queer men

Start Date
October 1, 2020
March 2021
Strategic marketing and support tactics

Website, social networks and online paid advertising.



Launching in winter/spring 20-21. Results will be shared at a later date.